'Flamingo'

In collaboration with the Flamingo Children's Hospice Foundation, our team from the Trends & Identity department at Zurich University of the Arts embarked on a six-month journey to craft a visual language and identity for Switzerland's first children's hospice. Our plan was based on extensive research using interviews with users. Our discussions with parents of seriously ill children showed they wanted "Flamingo" to feel like a temporary home where there was on one hand space to experience their complex emotions while also being able to take a break and spend time together as a family.
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This insight became the cornerstone of our concept.To ensure our branding was distinct yet resonant, we conducted a competitive analysis, studying how other organizations branded hospices. The culmination of our research and insights led to the portrayal of Flamingo through five core values, each resonating with the synthesized needs of our target audience. Our vision was to showcase Flamingo as a dynamic place with a day and night cycle, a place for these core values.Under the guidance of Prof. Bitten Stetter, Jonas Voegeli, Rebecca Morganti-Pfaffhauser, and Tina Braun, our interdisciplinary team of nine students engaged deeply with the foundation, parents, and children.

Although our concept wasn't the final choice, the jury commended our design excellence and dedication, especially as we balanced this project alongside our master thesis commitments. Personally, this project was a profound learning experience, allowing me to channel my master thesis insights on grief and mourning into a real-world application.