'Decentralized Illustrations'

I was commissioned by Dezentrum to craft a distinctive AI-generated visual identity for their online presence, encompassing their website, social media profiles, and project offerings. The primary objective was to depart from their prior monochromatic design approach and establish an ajustable yet easily recognizable visual identity. To achieve this, I embarked on an intensive two-day creative journey within the Midjourney platform, engaging in a thorough exploration to identify the most suitable design elements. Subsequently, I meticulously documented these design principles and their potential applications across various Dezentrum use cases. This comprehensive documentation served as a valuable resource to ensure the consistent and sustainable utilization of the generated design elements.

To validate the practicality and effectiveness of these design choices, I conducted rigorous testing and gathered feedback from the Dezentrum team. Furthermore, these visual enhancements were successfully implemented during a live event in the form of a workshop, where they received positive reception from the participants. Since then, these design elements have seamlessly integrated into the company's branding and visual identity

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